@ Sway Studio, Culver City to create photo-real C.G. cars invading Milan. This new Mini has 4 doors, is 4 wheel drive. The commercial was filmed on super 35 mm in Milan, Italy. Super trivia fact: The Sway Studio Mini Flow team grew mustaches to show their team spirit, much to the concern of the client and significant others.
"This week MINI is debuting the European TV spot “Flow” for the launch of the Countryman" according to motoringfile.com. Here are some articles about the commercial, and links of interest.
Katy Perry has a new album and she has teamed up with photographer/ artist Will Cotton to create the cover art, and the look of this new video.
I was invited back to Motion Theory to complete the video. This entailed compositing green screen elements of Katy Perry and dancers into beach scenes, candy cane forests, and other Will Cotton/ Candyland inspired landscapes.
This job meant separating foreground characters from their green screens on over two hundred shots. Characters interact with a variety of imaginary creatures from angry gummy bears, a nasty gingerbread man, and candy cane snakes among others.
Here's a teaser for the video, because the video, on youtube has the embed function disabled. So if you want to see the full video, you must watch it on youtube, here.
http://www.youtube.com/watch?v=CwE-SLnLkqY&NR=1
Here's some behind the scenes footage from the set.
And of course, to see some of my shots from the video in the context of my reel, go to www.ScottHaleMedia.com
Lexus Dark Ride: New Hybrid CT200h! Lexus released a 12 minute choose your own adventure short film. This is a shorter edited version. This job was about compositing a CG car into live action plates. The snag was most plates had the stand in Matrix car, sometimes with a large POV camera mounted to the frame, where the hood would be. These all needed to be removed on a per shot basis. The Lexus car was slightly smaller than the Martix so there was significant areas around the Lexus that needed to be painted clean. The car then needed to be dialed in to match the plate. All shot at night, so the headlights and taillights needed to match other vehicles.
You can experience the choose your own adventure film "Dark Ride" here. Be advised, a fast computer and a fast connection will make or break the interactive experience.
Disney ‘Parachutes’ Disney welcomes the arrival of a New Generation in this larger-than-life spot.
Animated worlds collide as Buzz Lightyear & Woody of Toy Story lead a new generation of Pixar and Disney characters out of the Dinoco helicopter, parachuting into Disneyland Paris and surprising park visitors and classic animated Disney characters alike. Excitement builds as each of the characters begin to land - Sulley from Monsters, Inc. makes a crash landing in Snow White’s idyllic cottage, startling her, her dwarves and children. Next, Lightning McQueen from Cars screeches to a halt beside Cinderella, who blows him a kiss. The grand finale brings the new Disney family together with Mickey as the ringleader in a historic welcome parade down the center of Disney's famed Main Street.
"Parachutes" combined live-action, with 2D and 3D animation, visual effects and design – all seamlessly blended to create a magical look and tell a one-of-a-kind story of wonder and surprise. The spot was shot over four days at Disneyland Resort in Anaheim, California where the goal was to capture as much of this new adventure in camera as possible to allow animated characters to integrate naturally into a live-action world. Elements like Nemo's fishbowl were a custom prop photographed against bluescreen and a half-scale model of Snow White's cottage was built – complete with a breakaway roof designed to collapse upon Sulley's impact.
The Disney project was a collaborative effort across multiple creative studios. Motion Theory directors shot the live-action while in-house artists simultaneously developed character pre-viz, created cg environments, 3D elements, and handled heavy compositing – with efforts led by Art Director Ram Bhat, CG Supervisor Danny Zobrist and Compositing Supervisor Andrew Ashton. MTh also partnered with Duck Studios to craft hand drawn 2D cel animation for Disney characters, and Pixar/ Pencil Test studios who animated Buzz and Woody. credits email page
CLIENT
ClientDisney Destinations, LLC, Disneyland Paris
AGENCY
AgencyBETC/EURO RSCG
Art DirectorRichard Desrousseaux
CopywriterEtienne Turquet
PRODUCTION
Production CompanyMotion Theory
DirectorsMathew Cullen, Christopher Leone
Executive ProducerJavier Jimenez
Line ProducerJohn Marx
Director of PhotographyStefan Czapsky
POST PRODUCTION
Creative DirectorMathew Cullen
ProducerChristina Caldwell
Art DirectorRam Bhat
CG SupervisorDanny Zobrist
Comp SupervisorAndrew Ashton
DesignersHeidi Berg, Aaron Lam, Paul B. Kim, Angela Zhu
2D AnimatorsCasey McIntyre, Frank Lin, John Stanch, My Tran
Pre-visualizationGil Hacco, Trevor Tuttle
3D Artists/AnimatorsBrian Broussard, Sun Chung, Scott Cullen, Nick Loizides, Oded Raz, Bryan Repka, David Rindner, Eric Rosenthal, Parker Sellers
CompositorsMichael Garrett, Scott Hale, Deke Kincaid, Carlos Morales, Daniel Raschko, Ryan Trippensee, Diana Wells
Matte PaintersRob Blauser, Christian Kugler
FinishingDuy Nguyen
Rotoscope ArtistsGregory Duncan, Megan Gaffney, Rob Liscombe, Eva Snyder
This new Mini has 4 doors, is 4 wheel drive. The commercial was filmed on super 35 mm in Milan, Italy.
