Thursday, January 26, 2012

CISCO Cars/ Robotarm

CISCO SYSTEMS commercial ADWEEK's Ad of the day!
http://www.adweek.com/news/advertising-branding/ad-day-cisco-137721

I was glad to return to Digital Domain to be a part of the compositing team!

Ad of the Day: Cisco

Firm returns to its roots in a spot with anthropomorphic robots
http://www.youtube.com/watch?v=WoCxz-6g9lY


OgilvyWest, which has worked with the client for a decade, returns to the company's "Human Network" positioning and focuses on how Cisco makes innovation possible for its customers. The new work shows that the stuff of routing and switching doesn't have to be dull, though. The first spot in the series looks at how Cisco contributes to increased productivity in automotive manufacturing, with one robot—at work assembling a car—repairing another after it breaks down in the process.

Director: David Rosenbaum, Mothership
Production, Animation, Editorial and Visual Effects: Digital Domain